Unboxing a Ferrari F40 (yes, a real one)

Cars

Dec 10

Much like a classic film you're surprised you've never seen (Indiana Jones for me) there are similar trends that I'm surprised I've never jumped on board with - such as unboxing videos.

Ferrari F40 being unloaded from a container at a warehouse.

I understand the appeal. Unboxing videos provide a vicarious way to experience the ritual and details involved with taking custody of a new and sought after item. It almost feels like it's yours when you’re watching one. That being said, I very seldom consume these videos, which is likely the reason I've never made one.

Ferrari F40 being inspected by a team as it is unloaded from a shipping container inside a warehouse.

Ferrari F40 with its engine hood open, showcasing its iconic design and mechanical details inside a warehouse.

Until now.

This is part one of a friend taking delivery and unboxing a dream purchase.

A Ferrari F40.

Ferrari F40 parked outside a warehouse with a group of onlookers admiring its sleek, iconic design.

If you’re on this site you likely know the significance of the F40. The last masterpiece by Enzo Ferrari himself.

Seeing it in the metal, especially in black caught all of us off guard. We’d catch ourselves in long moments of silence as we took it all in. Upon close inspection you really see how raw of machine the F40 is. Everything is exposed, and the design is dominated by brutally straight lines along with some perfectly considered curves that only an Italian could create. And in black, it looks like the car Darth Vader would drive.

Close-up of the Ferrari F40 interior featuring a suede steering wheel with the Ferrari emblem and classic analog dials.

I came in with a very specific idea of the video I wanted to create but the circumstances of a spontaneous day mean you often have to throw your plan out and just capture what’s happening. I also wanted to refrain from ‘directing’ people around as that would compromise the experience for everyone. And even more importantly, I wanted to capture the actual visuals and sounds of the delivery as opposed to something manufactured.